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Student assessment and learning guide for use with understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGrawhill, 2002Edition: 6th edDescription: [unnumbered] p. : ill.; 24 cmISBN:
  • 0072455845
Subject(s): LOC classification:
  • HD31 .N53 2002
Contents:
Meeting the challenges of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Forms of business ownership -- Entrepreneurship and starting a small business -- Management, leadership, and employee empowerment -- Organizing a customer-driven business -- Operations management -- Motivating employees and building self-managed teams -- Human resource management -- Dealing with employee-management issues and relationships -- Marketing: building customer and stakeholder relationship management -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- Using technology to manage information --Understanding financial information and accounting -- Financial management --Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Managing risk.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD 31 .N53 2002 (Browse shelf(Opens below)) C1 Available Z000471
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD 31 .N53 2002 (Browse shelf(Opens below)) C2 Available Z000470
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD 31 .N53 2002 (Browse shelf(Opens below)) C5 Available Z000467
Books Books Zetech Library - TRC General Stacks Non-fiction HD 31 .N53 2002 (Browse shelf(Opens below)) C3 Available Z000469
Books Books Zetech Library - TRC General Stacks Non-fiction HD 31 .N53 2002 (Browse shelf(Opens below)) C4 Available Z000468

Meeting the challenges of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Forms of business ownership -- Entrepreneurship and starting a small business -- Management, leadership, and employee empowerment -- Organizing a customer-driven business -- Operations management -- Motivating employees and building self-managed teams -- Human resource management -- Dealing with employee-management issues and relationships -- Marketing: building customer and stakeholder relationship management -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- Using technology to manage information --Understanding financial information and accounting -- Financial management --Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Managing risk.

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