Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Essentials of entrepreneurship and small business management / Norman M. Scarborough.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2011.Edition: 6th edDescription: xvii, 630 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780136109594 (pbk.)
  • 0136109594 (pbk.)
  • 9780132294386
  • 0132294389
Subject(s): LOC classification:
  • HD62.7 .Z55 2011
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind:from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility and crafting a winning business plan -- Forms of business ownership -- Franchising and entrepreneur -- Buying an existing business -- Building a powerful marketing plan -- E-commerce and entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing:debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture and planing for the next generation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD62.7.Z55 2011 (Browse shelf(Opens below)) C1 Available Z003443
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.7.Z55 2011 (Browse shelf(Opens below)) C2 Available Z003444
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.7.Z55 2011 (Browse shelf(Opens below)) C3 Available Z003445

Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008.

Includes bibliographical references and indexes.

The foundations of entrepreneurship -- Inside the entrepreneurial mind:from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility and crafting a winning business plan -- Forms of business ownership -- Franchising and entrepreneur -- Buying an existing business -- Building a powerful marketing plan -- E-commerce and entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing:debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture and planing for the next generation.

There are no comments on this title.

to post a comment.