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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1994.Edition: 8th edDescription: xxix,801p.: ill. ; 29 cmISBN:
  • 9780130980052
LOC classification:
  • HF5418.13 .K64 1994
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5418.13 .K64 1994 (Browse shelf(Opens below)) C1 Available Z004093
Books Books Zetech Library - TRC General Stacks Non-fiction HF5418.13 .K64 1994 (Browse shelf(Opens below)) C1 Available Z004094
Books Books Zetech Library - TRC General Stacks Non-fiction HF5418.13 .K64 1994 (Browse shelf(Opens below)) C3 Available Z004098
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.7 .B66 1996 Logistical management : the integrated supply chain process / HF5416 .J35 1990 International marketing management / HF5418.13 .K64 1994 Marketing management : HF5418.13 .K64 1994 Marketing management : HF5418.13 .K64 1994 Marketing management : HF5429 .A53 1993 Retailing : HF5429 .B45 1989 Retail management :

Includes bibliographical references and indexes.

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