Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: New York : McGraw-Hill/Irwin ; c2012.Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780071314404
- HF5823 .B387 2012
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5823 .B637 2012 (Browse shelf(Opens below)) | C2 | Available | Z004374 |
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HF5823.B387 2007 Advertising and promotion : | HF5823.B387 2009 Advertising and promotion : | HF5823 .B45 2018 Advertising and promotion : | HF5823 .B637 2012 Advertising and promotion : | HF 5823 .J43 2000 Advertising / | HF5831 .R36 2019 Advertising shits in your head : strategies for resistance / | HF5837 .S45 2002 Promotion and integrated marketing communications / |
Includes bibliographical references and index.
Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
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