Promotion and integrated marketing communications / Richard J. Semenik.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:- 0324062532 (core text with Info Trac)
- 0324125682 (core text only)
- HF5837 .S45 2002
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HF5719 .M375 1996 Effective writing : | HF5721.B483 1997 Writing effective letters and memos / | HF5823.B387 2006 Advertising and promotion : | HF5837 .S45 2002 Promotion and integrated marketing communications / | HG173 .D283 2005 Intermediate financial theory / | HG181 .M558 2012 Financial markets and institutions / | HG181 .S33 2011 Financial institutions management : |
Includes bibliographical references and indexes.
Planning the promotional process and integrated marketing communications -- Understanding the market and environment for promotion and IMC -- The tools of promotion and IMC -- Evaluation and measuring the effectiveness of promotion and IMC.
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