Promotion and integrated marketing communications / Richard J. Semenik.

By:

Semenik, Richard J

Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:

0324062532 (core text with Info Trac)
0324125682 (core text only)

Subject(s):

LOC classification:

HF5837 .S45 2002

Contents:

Planning the promotional process and integrated marketing communications -- Understanding the market and environment for promotion and IMC -- The tools of promotion and IMC -- Evaluation and measuring the effectiveness of promotion and IMC.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Mang'u General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.6	Available	Z004691
Books	Zetech Library - Mang'u General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.4	Available	Z004689
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.7	Available	Z007783
Books	Zetech Library - TRC Reference	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.1	Not For Loan	Z004686
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.2	Available	Z004687
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.3	Available	Z004688
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5837 .S45 2002 (Browse shelf(Opens below))	C.5	Available	Z004802

Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	HF5823 .B637 2012 Advertising and promotion :	HF 5823 .J43 2000 Advertising /	HF5831 .R36 2019 Advertising shits in your head : strategies for resistance /	HF5837 .S45 2002 Promotion and integrated marketing communications /	HF5837 .S45 2002 Promotion and integrated marketing communications /	HF5837 .S45 2002 Promotion and integrated marketing communications /	HF5837 .S45 2002 Promotion and integrated marketing communications /	Next

Includes bibliographical references and indexes.

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