Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2009.Edition: 8th edDescription: xxv, 838 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780071284400
- HF5823 .B387 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5823.B387 2009 (Browse shelf(Opens below)) | C.4 | Available | Z007250 | ||
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5823.B387 2009 (Browse shelf(Opens below)) | C.2 | Available | Z005818 | ||
Books | Zetech Library - Pioneer Reference | Non-fiction | HF5823.B387 2009 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005076 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5823.B387 2009 (Browse shelf(Opens below)) | C.3 | Available | Z007222 |
Browsing Zetech Library - Mang'u shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5718.5.J64 2002 Writing proposals : a rhetoric for managing change / | HF5719 .M375 1996 Effective writing : | HF5823.B387 2009 Advertising and promotion : | HF5823.B387 2009 Advertising and promotion : | HF5827.95 .G63 2001 Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / | HF5831 .R36 2019 Advertising shits in your head : strategies for resistance / | HF5831 .R36 2019 Advertising shits in your head : strategies for resistance / |
Includes bibliographical references and index.
Integrated marketing communications (IMC) -- IMC situation analysis -- Advertising and promotion -- Marketing communication organizations -- Communication process -- Budgeting for promotional program -- Creative strategy -- Media planning and strategy -- Broadcast media -- Print media -- Support media -- Direct marketing -- Internet and interactive media -- Sales promotion -- Public relations, publicity and corporate advertising -- Personal selling -- Measuring effectiveness of the promotional program -- International advertising and promotion -- Regulations of advertising and promotion.
There are no comments on this title.