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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2006.Edition: 3rd edDescription: vii, 88p. : . ill. ; 29 cmISBN:
  • 0074716107
Subject(s): LOC classification:
  • HF5823 .B387 2006
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus Reference Non-fiction HF5823.B387 2006 (Browse shelf(Opens below)) C.1 Not For Loan Z005279

includes index.

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