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Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.

By: Material type: TextTextPublication details: Burr Ridge, IL : Irwin, c1994.Edition: 4th edDescription: xxviii, 701 p. : Ill. (some col.) ; 25 cmISBN:
  • 0256089817
LOC classification:
  • HF5429 .M327 1994
Contents:
Structural dynamics and strategic planning -- Environmental factors affecting retail strategy development -- Selecting markets in which to compete -- The resources needed to compete -- Positioning for competitive advantage: the marketing plan -- Retailing issues, opportunities and outlook.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5429 .M327 1994 (Browse shelf(Opens below)) C3 Available Z005787
Books Books Zetech Library - TRC General Stacks Non-fiction HF5429 .M327 1994 (Browse shelf(Opens below)) C.1 Available Z005645

Includes bibliographical references and index.

Structural dynamics and strategic planning -- Environmental factors affecting retail strategy development -- Selecting markets in which to compete -- The resources needed to compete -- Positioning for competitive advantage: the marketing plan -- Retailing issues, opportunities and outlook.

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