Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.
Material type: TextPublication details: Burr Ridge, IL : Irwin, c1994.Edition: 4th edDescription: xxviii, 701 p. : Ill. (some col.) ; 25 cmISBN:- 0256089817
- HF5429 .M327 1994
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5429 .M327 1994 (Browse shelf(Opens below)) | C3 | Available | Z005787 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5429 .M327 1994 (Browse shelf(Opens below)) | C.1 | Available | Z005645 |
Includes bibliographical references and index.
Structural dynamics and strategic planning -- Environmental factors affecting retail strategy development -- Selecting markets in which to compete -- The resources needed to compete -- Positioning for competitive advantage: the marketing plan -- Retailing issues, opportunities and outlook.
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