Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987.Edition: 3rd edDescription: xviii, 724 p. : ill. ; 25 cmISBN:- 0131690205
- HF5415.32 .S35 1987
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.32 .S35 1987 (Browse shelf(Opens below)) | C.1 | Available | Z005643 |
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HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF 5415.3 .B73 2018 Questionnaire desigh: How to plan, structure and write survey material for effective market research/ | HF5415.32 .S35 1987 Consumer behavior / | HF 5415.32 .S6 1996 Consumer behavior : | HF 5415.32 .S6 2009 Consumer behavior: | HF5415.32 .S93 2019 Social media data mining and analytics / |
Includes bibliographies and indexes.
Consumer behavior: Introduction -- Market segmentation -- Consumer needs and motivation -- Personality and consumer behavior -- Consumer psycho-graphics -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and consumer behavior -- Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Sub cultural and cross-cultural aspects of consumer behavior -- Personal influence and the opinion leadership process -- Diffusion of innovations -- Consumer decision making -- Comprehensive models of consumer decision making -- Consumer behavior applications for profit and not for profit service organizations: Public policy considerations.
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