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The marketing research guide / Robert E. Stevens ... [et al.].

Contributor(s): Material type: TextTextPublication details: New York : Best Business Books, c2006.Edition: 2nd edDescription: xv, 425 p. : ill. ; 23 cmISBN:
  • 0789024160 (hbk. )
  • 0789024179 (pbk.)
Subject(s): LOC classification:
  • HF5415.2 .M35585 2006
Contents:
Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data gathering instrument -- Fielding the data gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2 .M35585 2006 (Browse shelf(Opens below)) C.1 Available Z005639
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available No cover image available
HF 5415.2 .M29 1996 Marketing Research : HF 5415.2 .M29 1996 Marketing Research : HF5415.2.M326 2006 Market opportunity analysis : HF5415.2 .M35585 2006 The marketing research guide / HF5415.2 .M393 2005 Sales forecasting management : HF5415.2.T83 1980 Marketing research : HF 5415.2 .Z54 2000 Exploring marketing research /

Includes bibliographical references and index.

Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data gathering instrument -- Fielding the data gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.

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