The marketing research guide / Robert E. Stevens ... [et al.].
Material type: TextPublication details: New York : Best Business Books, c2006.Edition: 2nd edDescription: xv, 425 p. : ill. ; 23 cmISBN:- 0789024160 (hbk. )
- 0789024179 (pbk.)
- HF5415.2 .M35585 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2 .M35585 2006 (Browse shelf(Opens below)) | C.1 | Available | Z005639 |
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HF 5415.2 .M29 1996 Marketing Research : | HF 5415.2 .M29 1996 Marketing Research : | HF5415.2.M326 2006 Market opportunity analysis : | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : | HF5415.2.T83 1980 Marketing research : | HF 5415.2 .Z54 2000 Exploring marketing research / |
Includes bibliographical references and index.
Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data gathering instrument -- Fielding the data gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
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