Marketing : a practical approach / Peter Rix.
Material type: TextPublication details: Boston : McGraw Hill, 2004.Edition: 5th edDescription: xxvi, 558 p. : ill. ; 24 cmISBN:- 9780074712
- HF5415 .R5 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .R5 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005962 |
Includes bibliographical references.
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic marketing -- Marketing implementation and evaluation -- Key indicators of marketing performance -- Marketing ethics -- Marketing on the internet.
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