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Product strategy and management / Michael Baker and Susan Hart.

By: Contributor(s): Material type: TextTextPublication details: Edinburgh Gate, Harlow : Pearson Education Limited, c2007.Edition: 2nd edDescription: xviii, 541 p. : ill. ; 24 cmISBN:
  • 9780273694502
Subject(s): LOC classification:
  • HF5415.15  .B353 2007
Contents:
Competition and product strategy -- The product in theory and practice -- Buyer behavior -- The product life cycle in theory and practice -- Product portfolios -- The importance, nature and management of the new product development process -- New product strategy -- Idea management for new product ideas -- Concept development and testing -- Business analysis -- Product testing -- Commercialization: Test marketing and launching the new product -- Managing growth -- Managing the mature product -- Controlling the product line: An overview of the deletion decision -- Reaching the decision to delete a product -- Implementing the deletion decision -- Reprise.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.15 .B353 2007 (Browse shelf(Opens below)) C.1 Available Z005978

Includes bibliographical references and index.

Competition and product strategy -- The product in theory and practice -- Buyer behavior -- The product life cycle in theory and practice -- Product portfolios -- The importance, nature and management of the new product development process -- New product strategy -- Idea management for new product ideas -- Concept development and testing -- Business analysis -- Product testing -- Commercialization: Test marketing and launching the new product -- Managing growth -- Managing the mature product -- Controlling the product line: An overview of the deletion decision -- Reaching the decision to delete a product -- Implementing the deletion decision -- Reprise.

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