Principles of marketing / Philip Kotler ... [et al.].
Material type:
- 9781740098113
- HF5415 .K6314 2003
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|
![]() |
Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415 .K6314 2003 (Browse shelf(Opens below)) | C.1 | Available | Z006012 |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
There are no comments on this title.