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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxiii, 656 p. : col. ill. ; 28 cmISBN:
  • 9781740098113
Subject(s): LOC classification:
  • HF5415  .K6314 2003
Contents:
Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .K6314 2003 (Browse shelf(Opens below)) C.1 Available Z006012

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.

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