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Consumer behaviour / Cathy Neal.

By: Contributor(s): Material type: TextTextPublication details: New Jersey : McGraw - Hill, c1999.Edition: 2nd edDescription: Pages : ill. ; 22 cmISBN:
  • 0074705903
  • 9780074705902
Subject(s): LOC classification:
  • HF5415 .N4 1999
Contents:
Consumer behavior and marketing strategy -- Situational influences -- Problem recognition -- Information search -- Evaluating and selecting alternatives -- Outlet selection and product purchase -- Post-purchase processes -- Perception -- Learning and memory -- Motivation, personality and emotion -- Attitude and attitude change -- The changing Australian society -- Lifestyle -- Household structure and consumption behavior -- Group influence on consumer behavior -- Group communications -- Social stratification -- Cross-cultural variations in consumer behavior -- Organisational buying behavior -- Consumers and society -- Consumer research methods.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.N 41999 (Browse shelf(Opens below)) C.1 Available Z006073
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.N 41999 (Browse shelf(Opens below)) C.2 Available Z006074

Includes Index

Consumer behavior and marketing strategy -- Situational influences -- Problem recognition -- Information search -- Evaluating and selecting alternatives -- Outlet selection and product purchase -- Post-purchase processes -- Perception -- Learning and memory -- Motivation, personality and emotion -- Attitude and attitude change -- The changing Australian society -- Lifestyle -- Household structure and consumption behavior -- Group influence on consumer behavior -- Group communications -- Social stratification -- Cross-cultural variations in consumer behavior -- Organisational buying behavior -- Consumers and society -- Consumer research methods.

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