Consumer behaviour / Cathy Neal.
Material type: TextPublication details: New Jersey : McGraw - Hill, c1999.Edition: 2nd edDescription: Pages : ill. ; 22 cmISBN:- 0074705903
- 9780074705902
- HF5415 .N4 1999
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.N 41999 (Browse shelf(Opens below)) | C.1 | Available | Z006073 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.N 41999 (Browse shelf(Opens below)) | C.2 | Available | Z006074 |
Includes Index
Consumer behavior and marketing strategy -- Situational influences -- Problem recognition -- Information search -- Evaluating and selecting alternatives -- Outlet selection and product purchase -- Post-purchase processes -- Perception -- Learning and memory -- Motivation, personality and emotion -- Attitude and attitude change -- The changing Australian society -- Lifestyle -- Household structure and consumption behavior -- Group influence on consumer behavior -- Group communications -- Social stratification -- Cross-cultural variations in consumer behavior -- Organisational buying behavior -- Consumers and society -- Consumer research methods.
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