Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.].
Material type:
TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2008.Edition: 14th edDescription: xxiv, 744 p. : col. ill. ; 29 cmISBN: - 9780324569728
- 1111532877
- HD62.7 .L66 2008
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Zetech Library - Mang'u General Stacks | Non-fiction | HD62.7.L66 2008 (Browse shelf(Opens below)) | C1 | Available | Z006786 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HD62.7.L66 2008 (Browse shelf(Opens below)) | C.2 | Available | Z007503 |
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| HD62.7 .L66 2003 Small business management : launching & growing entrepreneurial ventures / | HD62.7 .L66 2003 Small business management : launching & growing entrepreneurial ventures / | HD62.7 .L66 2006 Small business management : | HD62.7.L66 2008 Small business management : launching & growing entrepreneurial ventures / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / | HD62.7 .P4 2012 Managing small business: an entrepreneurial emphasis / |
Includes bibliographical references (p. 701-718) and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding what the numbers mean.
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