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Marketing : a practical approach / Peter Rix.

By: Material type: TextTextPublication details: Boston : McGraw Hill, c 2011.Edition: 7th edDescription: xxii, 570 p. : ill. ; 24 cmISBN:
  • 9780070287006
  • 0074717510
Subject(s): LOC classification:
  • HF5415 .R5 2011
Contents:
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation and targeting -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Marketing planning models -- Measuring marketing programs.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.R5 2011 (Browse shelf(Opens below)) C1 Available Z006883

Includes bibliographical references.

The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation and targeting -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Marketing planning models -- Measuring marketing programs.

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