Consumer behaviour : a European perspective / Michael Solomon.
Material type:
- 9780273687528
- Consumer behavior
- HF5415.33.E85 .S65 2006
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Zetech Library - Mang'u Campus General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.1 | Available | Z006936 | |
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.2 | Available | Z007256 |
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
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