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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762p. : ill. (some col.) ; 24 cmISBN:
  • 0618071881
  • 9780618071883
Subject(s): LOC classification:
  • HF1416  .J43 2001
Contents:
Introduction -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF1416 .J43 2001 (Browse shelf(Opens below)) C.1 Available Z007193

Includes bibliographical references and indexes.

Introduction -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.

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