Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextPublication details: Boston, Mass. : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762p. : ill. (some col.) ; 24 cmISBN:- 0618071881
- 9780618071883
- HF1416 .J43 2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416 .J43 2001 (Browse shelf(Opens below)) | C.1 | Available | Z007193 |
Includes bibliographical references and indexes.
Introduction -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
There are no comments on this title.