International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2007.Edition: 4th edDescription: xiii,506 p. : col. ill., col. maps ; 28 cmISBN:- 9780131747432
- 0131747436
- HD62.4 .W586 2007
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Includes bibliographical references (p. 472-477) and indexes.
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
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