Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2006.Edition: 4th edDescription: xiv, 626 p.: col. ill. ; 29 cmISBN:- 0471476544 (acidfree)
- 647.95/068/8 22
- TX 911.3 .M3 R44 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | TX 911.3 .M3 R44 2006 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z007360 |
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TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / | TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / | TX 911.3.M3 N445 2002 Marketing and sales strategies for hotels and travel trade / | TX 911.3 .M3 R44 2006 Hospitality marketing management / | TX 911.3.P4 E23 2005 Human resources management in the hospitality industry : an introductory guide / | TX911.3 .P466 2006 Human resource management for tourism, hospitality and leisure : | TX911.3.S3 S4723 2014 ServSafe coursebook. |
Includes bibliographical references and index.
Hospitality marketing concepts -- Hospitality marketing functions and strategies -- Hospitality consumer behaviour -- Destination marketing -- Special topics.
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