Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
Material type: TextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:- 9781412956475 (pbk. : alk. paper)
- 1412956471 (pbk. : alk. paper)
- 658.8 22
- HF5414 .K67 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5414.K67 2008 (Browse shelf(Opens below)) | C1 | Available | Z007414 |
Includes bibliographical references (p. 403-427) and indexes.
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