Hospitality and travel marketing / Alastair M. Morrison.
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TextPublication details: Albany, NY : Delmar Thomson Learning, c2002.Edition: 3rd edDescription: xviii, 625 p. : ill. ; 26 cmISBN: - 0766816052
- 647.94/068/8 21
- TX911.3.M3 M67 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | TX 911.3 .M3 2001 (Browse shelf(Opens below)) | C.1 | Available | Z007494 |
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| TX911.3 .M27 W35 1999 Introduction to hospitality / | TX911.3 .M27 W35 1999 Introduction to hospitality / | TX 911.3 .M273M4 2007 The business of hotels / | TX 911.3 .M3 2001 Hospitality and travel marketing / | TX911.3.M3 .B69 2004 Hospitality marketing : an introduction / | TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / | TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / |
Includes bibliographical references and index.
Introduction to marketing(What is marketing) -- Planning, research and analysis(Where are we now) -- Planning : Marketing strategy and planning (Where would we like to be) -- Implementing the marketing plan (How do we get there?) -- Controlling and evaluating the plan( How do we make sure we get there? How do we know if we got there?)
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