Marketing / Creating and delivering value Pascale Quester (et. al)

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Material type: Text

TextPublication details: Australia McGraw-HillDescription: xxxv, 682 p. ; ill. ; 24 cmISBN:

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Contents:

Marketing strategy and management -- Understanding markets -- The marketing mix -- Evaluating marketing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5415.13 .Q47 (Browse shelf(Opens below))	C.1	Available		Z007568

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Previous	HF5415.13 .P47 2014 Basic marketing :	HF5415.13 .P47 2014 Basic marketing :	HF5415.13 .P7 2012 Marketing principles: Asia Pacific edition /	HF5415.13 .Q47 Marketing /	HF5415.13 .Q47 2001 Basic Marketing :	HF 5415.13 .S24 2009 Marketing simplified /	HF 5415.13 .S24 2009 Marketing simplified /	Next

Marketing strategy and management -- Understanding markets -- The marketing mix -- Evaluating marketing.

Includes index.

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