Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: xiv, 418 p. : ill. ; 24 cmISBN:
  • 0136138039
Subject(s): DDC classification:
  • 659.2 21
LOC classification:
  • HM263 .C332 2003
Contents:
The purpose of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values -- Career preparation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .C332 2003 (Browse shelf(Opens below)) C.2 Available Z007712

Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.

Includes bibliographical references and index.

The purpose of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values -- Career preparation.

There are no comments on this title.

to post a comment.