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Exploring marketing research / William G. Zikmund.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN:
  • 0030262186
Subject(s): LOC classification:
  • HF5415.2 .Z54 2000
Contents:
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.2 .Z54 2000 (Browse shelf(Opens below)) C.1 Available Z007723

Includes bibliographical references (p. [797]-804) and index.

Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation.

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