Instructor's resource Manual to Accompany : fundamentals of marketing / Peter Rix.
Material type: TextPublication details: Australia : McGraw Hill, c1995.Edition: 2nd Essentials edDescription: 171 p. : ill. ; 28 cmISBN:- 0074701541
- HF5415 .R59 1995
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415 .R59 1995 (Browse shelf(Opens below)) | C.1 | Available | Z007730 |
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HF5415 .R5 2007 Marketing : | HF5415 .R5 2007 Marketing : | HF5415.R5 2011 Marketing : | HF 5415 .R59 1995 Instructor's resource Manual to Accompany : | HF5415 .S59 2009 Consumer behaviour : | HF5415 .S59 2009 Consumer behaviour : | HF 5415 .S65 1999 Consumer Behavior : |
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Consumer markets -- Business markets -- Product planning and development -- Product management strategies -- Price determination -- Pricing strategies -- Selecting and managing channels of distribution -- Retailing and wholesaling -- The promotional program -- Managing the promotion mix -- Planning, implementation and evaluation.
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