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Instructor's resource Manual to Accompany : fundamentals of marketing / Peter Rix.

By: Material type: TextTextPublication details: Australia : McGraw Hill, c1995.Edition: 2nd Essentials edDescription: 171 p. : ill. ; 28 cmISBN:
  • 0074701541
Subject(s): LOC classification:
  • HF5415 .R59 1995
Contents:
The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Consumer markets -- Business markets -- Product planning and development -- Product management strategies -- Price determination -- Pricing strategies -- Selecting and managing channels of distribution -- Retailing and wholesaling -- The promotional program -- Managing the promotion mix -- Planning, implementation and evaluation.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415 .R59 1995 (Browse shelf(Opens below)) C.1 Available Z007730
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .R5 2007 Marketing : HF5415 .R5 2007 Marketing : HF5415.R5 2011 Marketing : HF 5415 .R59 1995 Instructor's resource Manual to Accompany : HF5415 .S59 2009 Consumer behaviour : HF5415 .S59 2009 Consumer behaviour : HF 5415 .S65 1999 Consumer Behavior :

The field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Consumer markets -- Business markets -- Product planning and development -- Product management strategies -- Price determination -- Pricing strategies -- Selecting and managing channels of distribution -- Retailing and wholesaling -- The promotional program -- Managing the promotion mix -- Planning, implementation and evaluation.

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