Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:- 0072961945 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD 9980.5 .Z45 2003 (Browse shelf(Opens below)) | C.1 | Available | Z007780 |
Includes bibliographical references and index.
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