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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:
  • 0072961945 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD9980.5 .Z45 2003
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD 9980.5 .Z45 2003 (Browse shelf(Opens below)) C.1 Available Z007780

Includes bibliographical references and index.

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