Direct line to profits : the Canadian guide to telemarketing / James Domanski; foreword by Paul Poulin.
Material type: TextPublication details: Toronto : Grosvenor House Press Inc. , c1991.Description: iv, 193 pages ; 22cmISBN:- 0919959547
- HF5415.1265 .D66 1991
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.1265 .D66 1991 (Browse shelf(Opens below)) | Available | Z008522 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.123.S54 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | HF5415.125 .B47 2011 Data mining techniques : | HF5415.125 .B53 2019 Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / | HF5415.1265 .D66 1991 Direct line to profits : | HF5415.1265 .S39 2009 The new rules of marketing and PR : | HF5415.1265 .S742 1995 World Wide Web marketing : | HF 5415.1265 .S749 1998 Electronic.marketing@internet : |
includes bibliographical references.
Telerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.
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