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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2018.Edition: 11th edDescription: pages : col.ill. ; 28 cmISBN:
  • 9781259921698
LOC classification:
  • HF5823 .B45 2018
Contents:
Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring , evaluation, and control -- Special topics and perspectives.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus Reference Reference HF5823 .B45 2018 (Browse shelf(Opens below)) C.1 Not For Loan Z008868
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5823 .B45 2018 (Browse shelf(Opens below)) C.2 Available Z008869

includes bibliographical references and index.

Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring , evaluation, and control -- Special topics and perspectives.

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