Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Public relations : principles and practice / [edited by] Philip J. Kitchen.

Contributor(s): Material type: TextTextPublication details: London ; Boston : International Thomson Business Press, 2010Edition: 1st edDescription: x, 325 p. : ill. ; 25 cmISBN:
  • 1861520913
Subject(s): LOC classification:
  • HM263  .K5 1997
Contents:
Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
List(s) this item appears in: New Arrivals
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks HM 263.K5 2010 (Browse shelf(Opens below)) C6 Available Z010012
Books Books Zetech Library - Pioneer General Stacks Non-fiction HM 263.K5 2010 (Browse shelf(Opens below)) C1 Available Z000507
Books Books Zetech Library - Pioneer General Stacks Non-fiction HM 263.K5 2010 (Browse shelf(Opens below)) C3 Available Z002625
Books Books Zetech Library - Pioneer General Stacks HM 263.K5 2010 (Browse shelf(Opens below)) C4 Available 02734
Books Books Zetech Library - Pioneer General Stacks HM 263.K5 2010 (Browse shelf(Opens below)) C6 Checked out 16/11/2023 Z002736
Books Books Zetech Library - TRC Reference Non-fiction HM 263.K5 2010 (Browse shelf(Opens below)) C2 Available Z000508
Books Books Zetech Library - TRC General Stacks HM 263.K5 2010 (Browse shelf(Opens below)) C5 Available Z002735

Includes bibliographical references (p. 307-320) and index.

Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.

There are no comments on this title.

to post a comment.