Essentials of entrepreneurship and small business management / Norman M. Scarborough & Jeffrey R. Cornwall.

includes indexes.

The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Creativity and innovation: keys to entrepreneurial success -- Conducting a feasibility analysis and designing a business model -- Crafting a business plan and building a solid strategic plan -- Forms of business ownership -- Buying an existing business -- Franchising and the entrepreneur -- Building a powerful bootstrap marketing plan -- E-commerce and entrepreneur -- Pricing and credit strategies -- Creating a successful financial plan -- Managing cash flow -- Choosing the right location and layout -- Sources of financing: equity and debt -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation.