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New products management / Merle Crawford, Anthony Di Benedetto.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN: - 0072961449 (alk. paper)
- HF5415.153 .C72 2006
Contents:
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415.153 .C72 2006 (Browse shelf(Opens below)) | C1 | Available | Z000357 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.153 .C72 2006 (Browse shelf(Opens below)) | C2 | Available | Z000358 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.153 .C72 2006 (Browse shelf(Opens below)) | C3 | Available | Z000359 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.153 .C72 2006 (Browse shelf(Opens below)) | C4 | Available | Z000360 |
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| HF 5415.13 .S24 2009 Marketing simplified / | HF 5415.13 .S24 2009 Marketing simplified / | HF 5415.13 .S24 2009 Marketing simplified / | HF 5415.153 .C72 2006 New products management / | HF5415.2.B65 2004 Marketing Research: | HF 5415.2 .B779 2002 Marketing research : | HF5415.2.Z54 2007 Marketing research / |
Includes bibliographical references and index.
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
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