TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072865784 (alk. paper)
AV  - HF5415 .D92 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 652-660) and index; Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
ER  -