TY  - BOOK
AU  - Oliver,Vicky
TI  - Power sales words: how to write it, say it, and sell it with sizzle 
SN  - 140220650X
AV  - HF5825 .O45 2006
PY  - 2006///
CY  - Naperville, Ill.
PB  - Sourcebooks
KW  - Advertising copy
KW  - Marketing
KW  - Selling
N1  - Includes index; How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources
UR  - http://www.loc.gov/catdir/toc/ecip063/2005033341.html
ER  -