TY  - BOOK
AU  - Haig,Matt
TI  - Brand success: how the world's top 100 brands thrive and survive 
SN  - 9780749462871 (pbk.)
AV  - HD69.B7 H346 2011
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Advertising
N1  - Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004; Includes bibliographical references (p. 290-291) and index; Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word
ER  -