TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Ren�ee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190 (hardcover : alk. paper)
AV  - HF5415.153 .K53 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (p. [223]-229) and index; Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ER  -