TY  - BOOK
AU  - Barrow,Colin
TI  - The 30 day MBA in marketing
SN  - 9780749462178 (pbk.)
AV  - HF5415 .B3587 2011
PY  - 2011///
CY  - London, Philadelphia, PA
PB  - Kogan Page
KW  - Marketing
KW  - Study and teaching
KW  - Management
KW  - Master of business administration degree
N1  - Includes index; Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core
ER  -