TY  - BOOK
AU  - Michaelson, Gerald A.
TI  - Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers 
SN  - 9780071427319
AV  - HF5415.M5262 
PY  - 2004///
CY  - New York
PB  - Mcgraw Hill Company
ER  -