TY  - BOOK
AU  - Sekaran,Uma
TI  - Research methods for business: a skill-building approach 
SN  - 0471203661 (alk. paper)
AV  - HD30.4 .S435 2003
PY  - 2003///
CY  - New York
PB  - John Wiley & Sons
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 426-431) and index; Introduction to research -- Scientific investigation -- Technology and business research -- The research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition.  --The research process: steps 4 to 5: theoretical framework hypothesis development -- The research process: step 6: elements of research design:  Experimental designs -- Measurement of variables: operational definition and scales --  Measurement : Scaling reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation  -- The research report -- Managerial decision making research
UR  - http://www.loc.gov/catdir/description/wiley035/2002725620.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002725620.html
ER  -