TY - BOOK AU - Ferrell,O.C. AU - Hirt,Geoffrey A. AU - Ferrell,Linda TI - Business: a changing world SN - 0072973587 (pbk. : alk. paper) AV - HF1008 .F47 2006 PY - 2006/// CY - Boston PB - McGraw-Hill/Irwin KW - Business KW - Management KW - United States N1 - Includes bibliographical references and indexes; Part one: business in a changing world -- Part two: Starting and growing a business -- Part three: managing for quality and competitiveness -- Part four: creating the human resource advantage -- Part five -- Marketing :developing relationships -- Part six: Financing the enterprise ER -