TY  - BOOK
AU  - Johnston,Mark W.
AU  - Churchill,Gilbert A.
AU  - Ford,Neil M.
AU  - Walker,Orville C.
AU  - Marshall,Greg W.
TI  - Churchill/Ford/Walker's Sales Force Management
SN  - 007296183X (alk. paper)
AV  - HF5438.4 .C48 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Sales management
N1  - Includes bibliographical references and indexes; Formulation of a sales program -- Implementation of the sales program -- Evaluation and control of sales program
ER  -