TY  - BOOK
AU  - Dutton,Kevin
TI  - Flipnosis: the art of split-second persuasion 
SN  - 9780434016914 (pbk)
AV  - BF637.P4 D88 2010
PY  - 2010///
CY  - London
PB  - William Heinemann
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. 347-379) and index
N2  - From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion
ER  -