TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas take hold and others come unstuck 
SN  - 9780099505693
AV  - HM1033 .H43 2007
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Social psychology
KW  - Contagion (Social psychology)
N1  - Includes bibliographical references and index; What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks
ER  -