TY  - BOOK
AU  - Brennan,Bridget
TI  - Why she buys: the new strategy for reaching the world's most powerful consumers 
SN  - 9780307450395
AV  - HF5415.332.W66 B74 2011
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Women consumers
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index; Women are females first and consumers second --; Women are the mother lode : what they didn't teach you in business school --; Getting to know the locals : a tour of the genders --; The five global trends driving female consumers --; Pink is not a strategy : creating products with a female focus --; Marketing to women : the difference between sex appeal and gender appeal --; The last three feet : fundamentals of selling to women --; We have seen the future, and it is female : applying the knowledge to your business --; The X to Y mencyclopedia : bridging the gender gap, one word at a time
ER  -