TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning: the battle for your mind 
SN  - 0071373586
AV  - HF5827.2 .R53 2001
PY  - 2001///
CY  - New York, London
PB  - McGraw-Hill
KW  - Positioning (Advertising)
N1  - "How to be seen and heard in the overcrowded marketplace"--Cover; "With a new preface by Jack Trout"--P. [4] of cover; Includes index
UR  - http://www.loc.gov/catdir/toc/fy0715/2007298065.html
UR  - http://www.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
ER  -