TY  - BOOK
AU  - Schiffman Leon G.
AU  - Leslie Lazar Kanuk.
TI  - Consumer behaviour
SN  - 8120323505
AV  - HF5415 .S37 2004
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall
KW  - Business
N1  - Includes Index; Part one: consumer behavior : its original applications -- Part two: the consumer as an individual -- Part three: consumers in their  social cultural settings -- Part four: the consumers decision making.
ER  -