TY  - BOOK
AU  - Schiffman Leon G.
AU  - Leslie Lazar Kanuk.
TI  - Consumer behaviour
SN  - 8177589997
AV  - HF5415 .S37 2007
PY  - 2007///
CY  - New Jersey
PB  - Prentice Hall
KW  - Business
N1  - Includes Index; Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process  500
ER  -