TY  - BOOK
ED  - BPP Learning Media.
TI  - BUsiness essentials: supporting HNC/HND and foundation degrees: marketing principles
SN  - 9780751768275
AV  - HF 5415  .B67 2010
PY  - 2010///
CY  - London
PB  - BPP Learning Media Ltd.
N1  - The concept and process of marketing-- Segmentation, targeting and positioning-- The extended marketing mix-- Market segments and contexts
ER  -