TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller,Kevin Lane
AU  - Kotler,Philip
TI  - Marketing management
SN  - 9780273753360
AV  - HF5415.13 .K64 2012
PY  - 2012///
CY  - Boston
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and indexes; Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth
ER  -